Yoga Studio Business Plan Template (Page 2 of 4) in pdf

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Future projections are a great way to figure out the longevity of your business concept.

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We’ll work on the inner details of the business further down the worksheet. For

now, describe your ideal version of your yoga studio. How many members do you

want? What’re your profit goals, etc?

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Have you ever started a business before?

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Everyone like to think of themselves as an entrepreneur, but it takes a LOT of hard work to

get a business off the ground. Are you (and your family) prepared for the long hours and

stress involved?

Marketing & Advertising Strategies

What to Put Here:

Now that you’ve decided to open a studio, do you know who you’re going to be working with? Yoga

is an all ages exercise, but you can’t plan on filling every single niche. Use this section to figure out

who you will market your studio to and how you will go about doing this. Sounds like a perfect use

for FitnessTexter. ;)

Questions to Ask Yourself:

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What demographic is your target market? Men, women, old, young, kids, etc?

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How do you plan on attracting/advertising to this target market?

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How much are you willing to spend on advertising per month?

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Will you do inhouse advertising and design work, or will you use a consulting firm?

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Do you plan on having a website? (You better!) How much will it cost?

Competitive Landscape Analysis

What to Put Here:

First things first, take a minute to realize you aren’t the only yoga studio in your area. Competition

isn’t a bad thing though. It’ll actually make you a better business person by forcing you to

constantly stay on your toes. Getting stagnant makes you an easy target for someone looking to

push you out of business.

In this section, lay out and analyze the competition that you’re going up against. Is it a wise choice

to open in an area that’s already saturated? Really dig into how you’re going to deal with these

issues. What if a neighboring studio poaches your best coach and that coach brings 10 students to

her new employer’s studio? How do you handle that? Figure out your achilles heel and make sure

you’re prepared to mitigate the risks from competition.

Questions to Ask Yourself:

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How many other studios are in your geographic region?

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Do you currently have a relationship with any of these studios?

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What will make your studio more successful than your competition?

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There has to be something about your studio that will attract people to yours and not

someone elses. Better community? Newer equipment? Better coaches?

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How will you keep your best employees from getting poached by other studios?

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Do you have an friendly relationships with other studio owners?

Yoga Studio Business Plan Template Page 2

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