Marketing Plan Worksheet Template Page 12
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13VII.
Evaluation and Control
A.
Formal Marketing Control
Describe the types and levels of formal control mechanisms that should be used to ensure
the implementation of the marketing plan.
Input control mechanisms
Employee recruitment and selection procedures:
Employee training programs:
Employee manpower allocations:
Financial resources:
Capital outlays:
Research and development expenditures:
Other:
Process control mechanisms
Employee evaluation and compensation systems:
Employee authority and empowerment:
Internal communication programs:
Lines of authority/structure (organizational chart):
Management commitment to the marketing plan:
Management commitment to employees:
Output control mechanisms (performance standards)
Product performance standards:
Potential corrective actions that can be taken if actual product performance does
not match these standards:
Price performance standards:
Potential corrective actions that can be taken if actual pricing performance does
not match these standards:
Distribution performance standards:
Potential corrective actions that can be taken if actual distribution performance
does not match these standards:
IMC performance standards:
Potential corrective actions that can be taken if actual IMC performance does
not match these standards:
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