Marketing Plan Worksheet Template Page 11
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13VI.
Marketing Implementation
A.
Structural Issues
Describe your overall approach to implementing the marketing strategy:
Describe any changes to the firm's structure needed to implement the marketing strategy
(e.g., add/delete positions, change lines of authority, change reporting relationships).
Describe your internal marketing activities in the following areas:
Employee training:
Employee buy-in and motivation to implement the marketing strategy:
Overcoming resistance to change:
Internal communication and promotion of the marketing strategy:
Coordination with other functional areas:
Will customer-contact employees and managers be empowered to make decisions? If yes,
how will the organization ensure that empowered employees make the right decisions?
B.
Tactical Marketing Activities
Person
Required
Completion
Specific Tactical Activities
Responsible
Budget
Date
Product Activities
1.
2.
3.
Pricing Activities
1.
2.
3.
Distribution Activities
1.
2.
3.
IMC Activities
1.
2.
3.
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Parent category: Business