Marketing Plan Worksheet Template Page 10
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13Promotion: _____________________________________________
General IMC strategy:
IMC objectives and budget:
Elements of the advertising/publicity strategy:
Elements of the personal selling strategy:
Elements of trade sales promotion (push) strategy:
Elements of consumer sales promotion (pull) strategy:
Elements of the sponsorship strategy:
B.
Secondary Target Market and Marketing Mix
Secondary target market: ______________________________________________
This target's primary need:
Identifying characteristics (demographics, geography, psychographics):
Purchasing/shopping habits and preferences:
Consumption/disposition characteristics:
Product: _______________________________________________
Major features and benefits:
Sustainable competitive advantage:
Differentiation / positioning strategy:
Brand name and packaging:
Customer service strategy:
Complementary products:
Pricing: ________________________________________________
Pricing objectives:
Description of per unit costs:
Discount/markdown policy:
Distribution: ____________________________________________
General supply chain strategy:
Intermediaries and channels to be used:
Elements of customer convenience:
Promotion: _____________________________________________
General IMC strategy:
IMC objectives and budget:
Elements of the advertising/publicity strategy:
Elements of the personal selling strategy:
Elements of trade sales promotion (push) strategy:
Elements of consumer sales promotion (pull) strategy:
Elements of the sponsorship strategy:
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Parent category: Business