Marketing Plan Outline Template Page 2
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3Market Growth
13. How large is your market?
( the number of people using your product or
service)
14. What market share do you anticipate? (
your sales, as a percentage of total
sales for your product category.)
15. How will you attract and hold your share of the market or grow your
market?
(By maintaining quality service, adding new serivices or products, or
increase advertsing dollars)
SWOT Analysis
16. What are your Strengths, Weaknesses, Opportunities and Threats?
Competition
17. Who are your competitors? How are their businesses positioned?
(it is
key to position your product or service different than your competion)
18. How unique is your business from the competion? How will you
differentiate yourself from your competition?
( find your expertise, your
benefit)
19. What can your business contribute to the world that no one else can?
(this is about the understanding of what your main benefit is to your customer)
Your Services/ Benefits
20. What are your services or products?
(list your services and keep them short
and to the point. Know your products.)
21. What are the benefits for your customer if they choose to use your
service or product?
(Customer will make their choice based on what they gain
by using your service or product.)
Your Image
22. How do your customers percieve you?
(Their perception might not be what
you want them to percieve you as, but this is key to know if your business and
marketing is working.)
23. What image do you want to have?
(List your values, expertise, quality and
incorporate into your marekting then share with staff and implement & practice)
Product, Promotion, Placement, Price
24. Is there a demand for your product or service?
(people should be
interested & your product or service should meet the needs of your customer)
25. How will you promote your business? How do you sell your products or
services? (
You need to create awarness so your customers value your service
or product, keep in mind top of mind awareness. Use the right message, Use the
right media to deliver to the right market.
26. What advertising media placement will you use and How will you
connect your product and services with your customer?
(Your media
placement should be driven by knowing your customer, place ads where your
customer will see, or hear them.)
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