Swot Analysis Template
ADVERTISEMENT
1Strengths
Weaknesses
Internal
Internal
Examples of strengths might include (replace
Examples of weaknesses might include
these with yours):
(replace these with yours):
The advantages of your product or
The disadvantages of your product or
service
service
SWOT analysis
Your unique selling points (USP)
A lack of resources - equipment,
template
The resources available to you -
people, finances
Cashflow difficulties
including equipment, people and
finances
Poor reputation or brand identity
Your market reach and market share
Lack of differentiation from
Describe what you are
The number and variety of sales
competitors
assessing here:
channels you have
Poor management structures
Your brand strength
Low morale
Qualifications, accreditation,
An under-developed business plan
certification
with no clear goals or objectives
Your location
Your location
Your networks - including trade bodies
you are a member of
Over-reliance on a single customer
Anything innovative about your
product, service or operation
Opportunities
Threats
External
External
Examples of opportunities might include
Examples of threats might include (replace
(replace these with yours):
these with yours):
Technological developments
A fall in demand
New markets opening up
The economy - eg, interest rate
Favourable trends in your market
changes
Product or business development
Political changes
Competitors are looking vulnerable
New legislation
Social/political developments offer
Loss of contracts or partners
marketing opportunities
Loss of important staff
New funding available
Financial backer withdraws
Partnerships/joint ventures
Competitors selling new/innovative
Staff training and development
products or services
Developments in IT/technology
leaves your equipment looking old-
fashioned
Your premises are
deteriorating/equipment coming to
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business