Swot Analysis Template - Colored printable pdf download

SWOT Analysis Template

State what you are assessing here _______________________________________________________________________________________________

(This particular example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own

SWOT situation.)

Criteria examples

Strengths

Weaknesses

Advantages of proposition

Disadvantages of proposition

Capabilities

Gaps in capabilities

Competitive advantages

Lack of competitive strength

USP's (unique selling points)

Reputation, presence and reach

Resources, Assets, People

Financials

Experience, knowledge, data

Own known vulnerabilities

Financial reserves, likely returns

Timescales, deadlines and

Marketing - reach, distribution,

pressures

awareness

Cash flow, start-up cash-drain

Innovative aspects

Continuity, supply chain

Location and geographical

robustness

Price, value, quality

Effects on core activities,

Accreditations, qualifications,

distraction

certifications

Reliability of data, plan

Processes, systems, IT,

predictability

communications

Morale, commitment, leadership

Accreditations etc

Criteria examples

Opportunities

Threats

Criteria examples

Market developments

Political effects

Competitors' vulnerabilities

Legislative effects

Industry or lifestyle trends

Environmental effects

Technology development and

IT developments

innovation

Competitor intentions - various

Global influences

Market demand

New markets, vertical, horizontal

New technologies, services, ideas

Niche target markets

Vital contracts and partners

Geographical, export, import

Sustaining internal capabilities

New USP's

Obstacles faced

Tactics: eg, surprise, major

Insurmountable weaknesses

contracts

Loss of key staff

Business and product

Sustainable financial backing

development

Economy - home, abroad

Information and research

Seasonality, weather effects

Partnerships, agencies,

Swot Analysis Template - Colored

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