Creating A Social Media Strategy At Tufts

Creating a Social Media Strategy at Tufts

A social media strategy includes setting goals, determining messaging, selecting networks, brainstorming

content, and evaluating your results. A strategy will prepare you for both the evaluation of new platforms and

sites as they arise or help you decide when to discontinue use of other networks as they fall out of favor.

Step 1 – Set Goals: What are we looking to accomplish by becoming involved in social media?

Who is your audience? What group(s) of people do you hope to reach?

What results do you hope to achieve? Would you like to increase enrollment? Build community?

Spread the word about programs?

How can these results be measured?

How does social media fit into your overall communications strategy?

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Parent category: Business