Elevator Pitch Practice Sheet
ADVERTISEMENT
1Elevator Pitch- Exercise 1
A pitch is a short presentation of an idea or company used as first step in getting the attention of
VC, a bank, an angel investor or any other potential funding source or strategic partner.
This exercise will allow you to establish the priorities of the information that you are going to
explain. Please try to give answers in full sentences.
The previous steps are necessary to develop a powerful elevator pitch.
Previous steps
Step 1- The client:
Who am I talking to?
Who is he?
What does he appreciate?
What does he think?
What is he looking for? What does he need?
Step 2- The project
What do we want from the client?
Which are our strengths?
Which are our weaknesses?
What did we achieve so far?
What makes us special?
What do we want them to know about us?
Set priorities!
Step 3- A good Elevator Pitch should answer…
Who are you?
Who is your listener and what do you need from them?
What is the customer pain – who, and how many are hurting, how much?
What does your proposed product/service do? What are the customer benefits?
What’s unique about your idea? How is it better than anyone else’s?
Why should they agree to your request? Can you quantify what might be in it to them?
What do you need from your listener? Business card?
Elevator pitch: structure
The opportunity: what do we offer?
The value proposition: what value does that have for the client?
The differentiating factors from competition: why are we different from the others?
The achievements and the requirements for success. What have we achieved and next
steps?
You and your contact details
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Miscellaneous