Google Analytics Website Design Checklist Template - Westwerk
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1Google Analytics Website
Design Checklist
Use these eight considerations when planning your website to optimize
data acquisition in Google Analytics.
❏
Build website on a primary root domain with subfolders rather than using
sub-domains.
❏
Study your users and identify a global navigation structure that emphasizes
usability
over current trend.
❏
Avoid minimal navigation if it results in “pogo-sticking”
❏
Follow URL writing best practices: short, human readable, no dates.
❏
Get an SSL for your website.
❏
Use confirmation p ages
for form submissions.
❏
Design for clicks: video plays, content downloads, button and links (on or off
site), expandable content (E.g., FAQ accordion).
❏
Implement Event tracking for these micro-conversion click events.
❏
Optionally set up some Events as Goals.
❏
Include Site Search functionality.
❏
Include a Privacy Policy to be in compliance with Google.
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