Adweek (Prometheus Global Media) , New York, NY
A pril 2009-February 2012
Digital Product Manager
Managed the rebranding of Adweek, Mediaweek, and Brandweek into a single publication/website with a
very aggressive timeline and tight budget.
Led cross functional team to relaunch Adweek on time and on budget resulting in a 112% increase
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in pageviews and 70% increase in unqiues
Designed workflows, wrote requirements, and managed project to launch new CMS in Drupal,
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which improved editorial efficiency and decreased downtime
E*TRADE Financial , New York, NY
N ovember 2007-February 2009
Associate Product Manager
Diverse set of responsibilities included managing the online customer experience for Account Transfer Tool,
the online tax center, and product liaison to Platinum high value customers.
Redesigned the online Transfer of Account experience resulting in a 10% increase in online
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transfers, improved customer communication, and $500,000 in annual savings from lower call
volumes.
Launched the Online Tax Center to shift customer contact from the call center to an integrated,
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easy-to-use web portal. Increased online downloads for tax documents by 11% and page views
by 40%.
GlobalSpec, Inc. , Troy, NY
S eptember 2005-October 2007
Marketing Coordinator
Drove improvements for products within a fast-paced, rapidly changing environment. Successfully
defined, managed, and executed corporate events.
EDUCATION
Syracuse University, Syracuse NY ; Bachelor of Science, Marketing/Finance, 2005
RELEVANT SKILLS
Advanced knowledge : JIRA, Microsoft Office/Google Sheets, Google Analytics, Omniture, Agile
Methodology, Wireframing Tools (Sketch, Omnigraffle), Optimizely, Brightcove, Dynamic Yield, Outbrain,
Drupal, Pantheon, New Relic, SailThru, Campaign Monitor
W orking knowledge : HTML/CSS, DFP, Visio, PhotoShop, Conversational Spanish