Break Even Analysis
Activity 1 - Carl Wright
Carl Wright, a market trader, makes and then sells his surfers neckwear for
£19 each. The Variable Cost of producing each item is £14. This is also the
Marginal Cost.
Carl also has Fixed Costs of £200 a week for his sales pitch at an indoor
market.
Calculate the contribution per unit and the break even point.
Activity 2 - Norfolk Press
Norfolk Press specialises in publishing cookery books. A new book is planned
with a likely selling price of £24 per copy.
The costs associated with the new publication are listed below:
Fixed costs (office overheads)
£90,000
Variable cost per book:
Direct Materials
£5.50
Direct Labour
£0.50
Royalties
£1.50
Variable Overheads – Postage
Package & Distribution
£1.50
a) Calculate the Contribution that each book makes
b) Calculate the number of books that Norfolk Press needs to sell in order to
Break-even
c) Calculate the total contribution if Norfolk Press sells exactly its Break-
even figure
d) If Norfolk Press, need to reprint the book, the Variable Costs would remain
the same. However, the Fixed Costs would fall to £60,000. If the selling
price stayed the same, how many of the reprint books must be sold to
Break Even?