SMARTER GOALS
Setting SMARTER Goals in 7 Easy Steps
Name
Goal
Date
Reason this goal is important to me
Step Concept
Description
1
Specific
Exactly what is it you want to achieve in your business or
personal life? A good goal statement explains the what, why,
who, where and when of a goal. If your goal statement is vague,
you will find it hard to achieve because it will be difficult to define
success.
2
Measurable
You must be able to track progress and measure the result of
your goal. A good goal statement answers the question, how
much or how many. How will I know when I have achieved my
goal?
3
Agreed
Your goal must be relevant to your stakeholders and agreed with
them. Examples of people to agree your goal with are your line
manager, employees and customers.
4
Realistic
Your goal should be stretching, but realistic and relevant to you
and your company. Make sure the actions you need to take to
achieve your goal are things within your control. Is your goal
achievable?
5
Time-Bound
Goals must have a deadline. A good goal statement will answer
the question, when will I achieve my goal? Without time limits, it's
easy to put goals off and leave them to die. As well as a deadline,
it's a good idea to set some short-term milestones along the way
to help you measure progress.
6
Ethical
Goals must sit comfortably within your moral compass. Most
people resist acting unethically. Set goals that meet a high ethical
standard.
7
Recorded
Always write down your goal before you start working towards it.
Written goals are visible and have a greater chance of success.
The recording is necessary for the planning, monitoring and
reviewing of progress.