English Language Questions Worksheet (Page 3 of 8) in pdf

English Language Questions Worksheet Page 3

c. Actually

d. Maybe

2. a. Crucial

b. Resourceful

c. Important

d. Required

3. a. Advert

b. Advertising

c. Loyalty

d. Branding

4. a. Consistent

b. Consistently

c. Consider

d. Regularly

5. a. Loyal

b. Marketing

c. Selling

d. Loyalty

6. a. Potential

b. Wanted

c. Important

d. Potent

12)Whether in politics, professional sports, or in business, ’players’ 1. believe that because of their

importance they can ride out any issue or problem. They can’t. We can all easily tick off a dozen or

so examples, but the latest is surprising. Johnson & Johnson has 2. gone through a spate of recalls of

tainted children’s Tylenol and Motrin. The Company has generally kept a low profile and even

contracted with a third party to buy up Motrin off retail shelves rather than announce an actual recall.

And for the last decade it has been settling with claimants for a variety of injuries and death

allegedly due from Ortho Evra, a contraceptive 3. made by its subsidiary, Ortho McNeil. It appears

clear that the current management of J&J has not followed in the footsteps of the management that

handled the Tylenol crisis of 1982 which is 4. cited as the quintessential example of crisis

management in modern corporate history. Back then cyanide had been found in bottles of Tylenol in

the Chicago area. J&J immediately issued public warnings, issued a product recall, created tamper-

proof packaging, and before long was back in business.The Company was up-front and willing to bite

the bullet in the best interests of the public. Unfortunately that does not 5. to be the philosophy

today. There is clearly a danger in believing one’s invincibility. The trust and respect of the public is

at stake, and once lost, is very difficult to retrieve.

1. a. Yet

English Language Questions Worksheet Page 3