The Marketing Plan Template Page 7
ADVERTISEMENT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
167. List factors that affect purchasing such as:
• Seasonal
• Obsolescence
• Tax considerations
• Price
• Availability
• Convenience
• Service
• Emotional considerations; e.g., prestige, status, fear, pleasure, etc.
• Gift
• Any other factors you can think of
Write a brief paragraph that synthesizes all the factors that affect the purchase of your
product:
E. Distribution
1. Identify the most effective methods for getting products/services to customers in the
target market.
• Do customers come to you?
• Do you go to the customer?
• Do you use dispensers, racks, etc?
• Do you mail out samples, use trial offers, or premiums?
• Do you use the internet?
2. Do you make it easy for customers or potential customers to get to your
product/service?
7
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business