The Marketing Plan Template Page 4
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166. Determine the price you charge for each product.
7. What is your product's/service's personality?
D. Market
1. Identify your customers - include all demographic and lifestyle information
2. Who are your customers?
• Male or female?
• How old?
• What education level?
• What type of work? Profession?
• What level of income?
• How knowledgeable about your product or service?
• What factors (e.g., price, availability, service, etc.) influence this
customer's purchase decisions?
• What other people (if any) influence the purchase decision?
• How would you describe your customers' personality?
• Is there anything else unique about your customer?
Exercise: Think about the 20% of your customers who generate or will generate 80% of
your business. Write one-paragraph description of this typical customer.
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