The Marketing Plan Template Page 3
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16C. Product/Service
1. Identify each product or service in terms of name, trademark, color, shape or other
characteristic, including packaging and labeling.
2. What is your competitive advantage? How does your product or service differ from the
competition in terms of exclusive processes or superior ingredients, or other features.
3. What are your strengths versus your competition's?
4. What are your weaknesses versus your competition's?
5. Determine the cost of each product or service.
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