The Marketing Plan Template Page 13
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16[A] If your prices are higher, do they provide the necessary “added value” to justify the
higher price?
[B] If your prices are lower, do you know why they are, and is the lower price part of your
marketing strategy?
4. How price sensitive is your market -- in other words, how much change occurs in buying
behavior when prices rise or fall?
5. Do your prices position you as "top of the line" or "bargain basement?" Are you happy
with your position?
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Parent category: Business