The Marketing Plan Template Page 12
ADVERTISEMENT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
1613. Review public relations activities -
• What are your plans?
• Can you generate any product publicity? How?
• Special programs
G. Competition (Direct and Indirect)
A. Identify competitors by divisions, product lines and markets.
B. Compare your marketing techniques with those of your competitors.
H. Pricing
1. Review product/service costs for accuracy, including all variable and fixed expenses.
2. Be sure all products/services carry their share of overhead expenses plus provide for
profit.
3. Compare prices for your products/services with similar products/services in the industry.
12
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business