The Marketing Plan Template Page 10
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168. What is the source of your most productive referrals? Are you doing everything you can
to manage that source(s)?
9. Review the Message:
Is your message written in terms of what the customer needs and wants to hear, or in
terms of what you want to say about your business, product, service?
Your Promotional Strategy consists of blending and using each of the following
components to the same end — that is, with the same message.
• Advertising
• Personal Sales
• Sales Promotion
Publicity and Public Relations: Does your advertising message follow the AIDA model?
That is, does it:
• Attract Attention?
• Create Interest?
• Arouse Desire?
• Call for Action?
10. List the promotional activities you are currently using:
A. Advertising
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