Industry Advisory Committee Annual Report 2012/13 - Apple And Pear Australia Ltd Page 21
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32Apple and pear industry
Deciduous Tree
communications
Fruit Industry
Conference 2013
Apple & Pear Australia Limited (APAL)
Industry Juice, an e-newsletter providing
more than 400 subscribers with news
invests considerable time and resources
The apple and pear industry
on APAL activities; media releases on
to try to ensure growers and industry are
conference is held every second year
abreast of emerging trends, issues, markets
industry issues; and the APAL website,
and seeks to provide growers with
an information hub.
and key activities.
an insight into the future of the fruit
Communication tools were overhauled in
This communication project employs a
industry. This year Apple and Pear
2012, with particular attention paid to the
wide range of tools to provide growers with
Australia Limited (APAL) will take
e-newsletter and website. The overhaul
business-critical information to increase
a different approach to generate
sought to improve readability, content,
their knowledge of the market in which they
maximum grower engagement.
functionality and greater interactivity.
APAL has joined forces with
operate.
Summerfruit Australia Limited and the
As a result, APAL launched a new website in
The information is delivered in a timely
Australian Nashi Growers Association.
June 2013 to provide growers with improved
manner and covers all aspects of on-
information to help industry make business
Together the four industries will
farm production: orchard management,
decisions based on best practice.
deliver a three-day program that will
biosecurity and chemical use to name a few.
focus on innovation. Appropriately
Project AP12013
Some of the communications include but
titled ‘Innovate or Real-Estate’, the
aren’t limited to: Australian Fruitgrower
For more information contact:
program will engage participants with
magazine, delivered monthly; Apple and
Sarah Kulman, APAL
a conversation about the current
Pear World News, a weekly summary
T 03 9329 3511
operating environment.
of media coverage of industry issues;
E .au
Key speaker topics will focus on the
development of new varieties, orchard
automation, export and new market
InfoPome – data and analysis
opportunities, germ plasm and food
innovations.
Access to accurate and timely data
Without a centralised system it would
be very difficult to have a thorough
is essential for businesses to make
Innovation will feature prominently
understanding of what was available in
informed decisions. Growers, packers
throughout the conference program.
other states.
and exporters need to know what stock
The conference will be held 17–19
is available in storage month-by-month
July 2013 in Queensland’s Gold
In excess of 50 new coolstores were
across the country.
Coast.
added to the system for the start of
the 2013 season. This is helping to
Market inventory intelligence enables
Project MT12703
improve the accuracy and reliability of
businesses to decide when to hold or
For more information contact:
data by smoothing out fluctuations. It is
sell stock, and allows the industry as a
Sarah Kulman, APAL
essential that coolstores enter accurate
whole to better understand the national
T 03 9329 3511
data, not just estimates, so that
crop levels. Having access to this data
E .au
data quality is improved for the entire
can also contribute to export decision
industry.
making.
Project AP11033
Apple & Pear Australia Limited, via
For more information contact:
the InfoPome stock system, surveys
Claire Fitchett, APAL
coolstores across the country every
T 03 9329 3511
month. Coolstore managers enter
E c .au
their stock figures by variety. These
figures are collated and reported in
aggregate then distributed to industry.
19
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