Social Media Strategy Plan Template (Page 3 of 7) in pdf

Social Media Strategy Plan Template Page 3

8 May 2014

4. Content Integration

Where does a social strategy make the most sense? Where can it enhance existing marketing, program, or

communications strategy?

Channel

Social Integration

Website

Live Events

Mainstream Media (MSM)

Identify content assets that can be repurposed, remixed, or recycled for your social media strategy.

5. Listening and Audience Research

Summarize what you learned about your audience from the social media audit, secondary or primary

research, and listening techniques. Why are you focusing on these audience groups? What is your plan for

ongoing monitoring and scanning during implementation?

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Social Media Strategy Plan Template Page 3