The Definitive Marketing Calendar Template Page 2

Getting started: Encode your

strategy into your calendar

See your calendar as a place for you to encode your marketing strategy. Build a list of the most

important “questions” you’d want to ask your calendar and from there, you’ll be able to list out the most

important categories and sub-categories for your brand. Use this template as a starting point to build

your team’s calendar. It’s also a useful strategy exercise to make sure your departmental campaigns

ladder up to strategic goals.

Strategy Pillar

Calendar Field

Brand Message

Brand Objectives

Topic / Category / Brand Pillar / Key Beneﬁt

Objective / Strategy

Persona

Audience Information

Journey Stage

Type Of Activation Or Campaign / Tactic / Frequency

Content

Channel

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