Worksheet 5.1 - Audience Profile Page 2
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1
2Lifestyle:
D escribe
w hat
t he
a udience
d oes
o n
a
t ypical
d ay
a nd
w here
they
g o.
Social
N etworks:
E xplore
w hom
t he
a udience
s pends
t ime
w ith
a nd
w ho
influences
t hem.
Social
a nd
C ultural
N orms:
D escribe
h ow
s ocial,
c ultural
a nd
g ender
norms
a ffect
t he
a udience’s
b ehavior
a nd
Stage
o f
B ehavior
C hange:
B ased
o n
t he
i nformation
r eflected
i n
t he
t able
a bove,
w here
i s
t he
a udience
s ituated
along
t he
b ehavior
c hange
p rocess:
u naware,
k nowledge,
u nderstanding,
p ersuasion,
i ntention
o r
a ction?
E xplain
your
c hoice.
Stage
o f
B ehavior
C hange
Reasons
S upporting
t he
C hoice
o f
S tage
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