The 30 Second Elevator Speech Page 2

•How do you make profits?

•What are the background, major milestones and achievements of your team?

•Who are your competitors, how do they solve a problem? What is your strength and advantage

compared to them? What is your Unique Selling Proposition? Are there special patents or technology?

Do you have a special approach in client management? And so on.

CHECKLIST FOR FINETUNING

STEP 1: First write down all what comes up in your mind.

STEP 2: Then cut the jargon and details. Make strong short and powerful sentences. Eliminate unnecessary words.

STEP 3: Connect the phrases to each other. Your elevator address has to flow natural and smoothly. Don't rush.

STEP 4: Memorize key points and practice.

STEP 5: Have you really answered the key question of your listener: What's In It For Me?

STEP 6: Create different versions for different business situations of your elevator speech. Note them on professional

business cards.

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Parent category: Miscellaneous