The 30 Second Elevator Speech printable pdf download

The 30 Second Elevator Speech

An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you’re

looking for and how you can benefit a company or organization. It’s typically about 30 seconds, the time it takes people

to ride from the top to the bottom of a building in an elevator. (The idea behind having an elevator speech is that you

are prepared to share this information with anyone, at anytime, even in an elevator.) It is important to have your speech

memorized and practiced. Rehearse your 30 second elevator speech with a friend, in front of a mirror or with your

networking group. The important thing is to practice it OUT LOUD. You want it to sound natural, get comfortable with

what you have to say so you can breeze through it when the time comes.

Your Elevator Speech Should Be

Between 25 and 30 seconds, approximately 80 to 90 words and 8 to 10 sentences

Elevator Speech Outline

These 10 speech topics will help to write a carefully planned and prepared presentation that grabs attention and says a

lot in a few words. This format suggestion helps you to avoid creating a sales pitch. Use each idea to write one short

powerful sentence.

ABOUT YOU

1. Open with a statement or question that grabs attention: a hook that prompt your listener to ask questions.

2. Tell who you are: describe you and your company.

3. Tell what you do and show enthusiasm.

WHAT DO YOU OFFER

4. Tell what problems have solved or contributions you have made.

5. Offer a vivid example.

6. Tell why you are interested in your listener.

WHAT ARE THE BENEFITS

7. Tell what very special service, product or solutions you can offer him or her.

8. What are the advantages of working with you? In what do you differ from competitive companies?

HOW DO YOU DO IT

9. Give a concrete example or tell a short story, show your uniqueness and provide illustrations on how you work.

CALL FOR ACTION

10. What is the most wanted response after your elevator speech? Do you want a business card, a referral or an

appointment for a presentation after your elevator speech?

The 30 Second Elevator Speech