The Story Canvas Template

“THE STORY CANVAS”

STORY NAME:

Purpose:

Why are you telling this story? What is the issue, how are things now, and what change do you want to make?

Story:

People & Places:

Campaign:

Audience:

Key Messages:

Who will feature in our story and

Who do you want to reach? Give each

What kind of story shall we tell? How

How will you get your story out there?

What 3 things do you want your

what locations will be used?

segment a name, profile & some tweets.

does it start (hook), how does it end

Map the key touchpoints on a timeline.

audience to remember?

(jab), and what memorable moments

happen in between (plot)?

Style & Tone:

Call To Act ion:

What does our story look and feel like?

What steps do you want them to take?

List some key imagery and reference

samples. What is the musical vibe?

Goals:

Object ives:

What are some of the long-term, high level changes you want to happen?

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How will we measure success with some specific metrics & outcomes?

Acknowledgement: The Story Canvas (TSC) is based on the popular Business Model Canvas (BMC), developed by Alex Osterwalder. The BMC is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. TSC is subsequently licensed under the same CC Attribution:

.au/s torycanvas