Creative Brief Template printable pdf download

Creative Brief Template

Creative Brief

This document provides a brief description of the project. It outlines the

objectives, audience, and assumptions for the project and details the creative

concept the team intends to use moving forward. This document should

accompany the materials for the Conceptual Design Review.

Project Details

Date:

Prepared by:

Phone:

Email:

Project name:

Design Lead:

Product Manager:

Business Lead:

Hand-off to Engineering: (mm/dd/yy)

Product Release: (mm/dd/yy)

Project Concept

Provide a two-sentence summary that describes the core user value of this project. If

the value of the project is primarily a business one, then mention that, too.

Business Objectives

Use this section to list the business and product objectives or goals for the project

(for example, to increase membership, to promote content, or to increase

commerce).

User Value Proposition / Benefits

Use this section to list the user benefits or value of the project.

UI Considerations

Use this section to list UI considerations for the project.

Audience

Use this section to describe the audiences (primary and secondary) for this

project/product. Include any information that you have about the audience

(demographics, etc.).

Assumptions and Research

Use this section to state the elements or characteristics of the project / product that

must exist per the business mandate as well as any data, usability analysis and

research that could inform the project’s design. Also note any research plans.

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7/23/2015

Creative Brief Template