Creative Brief Template printable pdf download

CREATIVE BRIEF

What is the purpose of your event and what do you want to accomplish?

Why are you doing this event?

What is the message and what do you want to convey?

Is this a repeat event?

This event has been done in the past…

Is this a one-time event?

Who are your guests / attendees?

Are they current students; alums; donors; potential donors; sponsors; etc.

Tell me a little bit about the guests who are coming.

Is this a diverse group?

Is this a fairly older or younger group?

Are the guests coming straight from work?

Are the guests coming from an airport or hotel?

Are guests arriving all at once by bus?

3a.

Are you partnering with other departments on this event?

What is this event supposed to do?

Is it educational?

Is it a networking event?

Is it a recruitment event?

Is it a social event?

Is it an event to honor someone?

Do we want guests to register for something?

Do we want guests to donate?

How can this event add value to your purpose and/or to your guests? What are some

obstacles you may face?

How can your event be tailored to achieve added value?

Potential obstacles are budget; time constraints; limited space

What is the “take away” for the guest? What is the “take away” for the host and/or

sponsor?

What is the #1 thing you want your guests to walk away with?

How do we know we are right?

How are we measuring the event?

Some ways to measure include follow-up; feedback; surveys; achieving goal number

of attendees; receiving donations; attendees registering for something; etc.

What do we want them to do? How can we influence it?

What are other considerations that may affect execution of your event? (budget,

timing)

Creative Brief Template