Creative Brief Template printable pdf download

Creative Brief Template

Creative brief: the details

Client:

Client

Campaign Title:

Campaign name

Job No:

Job no

Date:

--/--/--

Author:

Name

Timings:

Date

am/pm

Date creative required/first thoughts internal

<--/--/-->

<am/pm>

Date creative required/finished visuals

<--/--/-->

<am/pm>

Date of creative presentation to client

<--/--/-->

<am/pm>

<Etc.>

<--/--/-->

<am/pm>

Full aims of the campaign:

Target Audience:

Description of product:

Desired consumer response (call to action):

Tone of voice/brand character:

Brand positioning:

Tone:

Requirements (format?):

How does the budget affect creative?

Mandatory inclusions:

Please e-mail this brief to Traffic as early as possible. It is important that the Creative Director has sight of

this brief in advance of the creative briefing.

Creative Brief Template