Social Media Strategy Template printable pdf download

Social Media Strategy Template

Tufts University

Social Media Strategy

School/Office/Department: __________________________________________

Social media project lead(s): _________________________________________________

Date compiled: ____ / ____ / ____

Date approved: ____ / ____ / ____

Please note that Web Communications does not vet or approve individual social media strategies. Please

refer to the established project approval processes in your school, office or department.

Is there a central web presence?

Y _________________________________

Is there a tag/#hashtag for this initiative?

Y __________________ ________

Goals:

(e.g. build buzz/awareness, promote program/event, create a community for a specific audience)

Metrics for success:

(e.g. buzz/conversation, brand awareness, traffic to website, subscribers/followers/fans, audience

insights)

Content Types:

(e.g. event updates, news items, interviews, blog posts, photos, trivia, questions)

Cross-Promotion strategy:

(i.e. social media tie-ins to companion SM channels, e-mail marketing, print materials, website, etc.)

Tracking tools:

(e.g. bit.ly links, Google Analytics, Facebook Insights, YouTube Insights)

Social Media Strategy Template

Social Media Strategy Template