The Advertising Brief/advertising Approval Application Forms (Page 4 of 4) in pdf

The Advertising Brief/advertising Approval Application Forms Page 4

Page 6

How much is the overall budget for your campaign? The budget should take into

Budgets

account all the different costs associated with your advertising, such as your:

•

production budget – this is the amount of money you’ll spend

developing and creating your advertising. Costs may encompass design,

alterations, developing billboard skins, installation costs of billboard

skins, printing, recording a radio ad or changes to files

•

using existing national advertising when appropriate (outdoor, print,

radio, online, ambient, etc) will substantially reduce the overall cost of

your production budget

•

media budget – this is the amount of money you’ll spend on

communicating your message through various mediums, eg billboards,

print, radio, online, ambient, outdoor panels, text messages and

promotional products

•

testing and evaluation budget – this is the amount of money you’ll spend

on testing and evaluating. This should be around 5% of your total

budget, although this may be neither practical nor necessary for smaller

campaigns.

NZ Transport Agency Advertising guide July 2012

The Advertising Brief/advertising Approval Application Forms Page 4