Creative Brief Template Page 2

Remember:

You are not writing this creative brief for the CMO – it’s for the creative team. Do you want them to read it?

Make it interesting. Make it INSPIRING. Challenge them with a creative problem that needs a SOLUTION.

Put your passion into your writing!

Overview

Give a short description of the project and its purpose

Deliverables

List all the deliverables of the project

Primary Audiences

List the audiences that this project is targeting, and how they will engage with the piece.

What does your audience care about when considering your product?

Positioning

List your closest competitors.

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Parent category: Business